The sorry state of the mobile world

I am totally turned off by the mobile industry in the US. In the past couple months, I have been working for a mobile startup, concentrating on the content part of the business. And let me tell you, it is NOT easy.

There are so many issues related to this market, it is not even fun to talk about it. Here are my rants:

1. 1. As of now (jan 2008), rumor is that Sprint is planning a big layoff. Sorry for the Sprint employees, but it does bring a smile to my face. The one thing better to deal with Big 4 carriers is to deal only with 3.
2. Why can't every handset supports WAP Push or SMS with embedded link or both? I don't care which one, just give me one works on every phone.
3. And why not turn on all the features on the phone for messaging and browsing. Do you know how much trouble we need to take to configure the phones for proper APN?
4. Whoever invented the "genius" ides of seperating message inboxes of SMS, WAP Push and MMS, you should be shamed. Can you image your Outlook has a folder of text email, a folder for email with pictures, and a folder for emails with URLs? Message is a message, treat them all the same (Same folder, some notification and same everything)
5. And why message is just a message? Carrier has this funny habbit to seperate messages (SMS, MMS) and data into different plans. Why? Just because they are technically different? SMS is obviously more profittable for carriers (0.10 cents per 160 characters, most of messages are even short), but please, I just need one plan that treats messages just as regular data usage.
6. If user is not provisioned to go to the web or do something, let him/her know, plainly. I hate getting support phone calls on "didn't get the message" or "click onthe link, but it goes to a crappy place (carrier portal)"
7. And for a campaign, how much testing do I need to do? For every carrier, every popular phones and every content formats, with formats, screen sizes and file sizes?
8. I have a dream and one day there is one dirty-cheap unlimited plan, so no one needs to worry about the "cost" of going to a content link.
9. Why Pay As You Go customers are second-rated citizens?
10. Why WAP headers do not contain phone numbers and requires content providers to verify the phone number to prevent spoofing? Having users to pre-register the phone number or type it in the tiny phone keypad is a torture, for smooth user experiences.