With the BlockBuster Total Access program, I am now a BB customer, at least until BB hijacks the price in the future.
Total Access program is a good example how a brick and mortar store fights back against an Internet based business model. More importantly, how BB can fights back using its physical infrastructure. The netflix effect forces BB to cut its profit margin while providing better services.
Currently, when I return a mailed DVD to the BB store, the DVD goes back to a warehouse before shipping it out again. However, BlockBuster could do better. it is quite easy for a store clerk to verify the DBD, print off the mail label for the next customer and ship it out right away, which not only saves the postage cost but also improves turn around.
Of course, until the next battle realizes, which is the On Demand Download.
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